Soft-Gate & Auto Ungate
Last updated
Last updated
Becoming ungated in a category can be challenging for new sellers due to the stringent requirements. Therefore, it's often recommended to start with unrestricted categories and build a reputation on Amazon before attempting to enter gated categories. This is referred to as a Soft-Gate where the seller is presented with a quiz before being able to sell said product. Similar to a standard gate with an invoice, but this one does not require any purchases. All you have to do is answer the questions with the answers provided:
This link contains a detailed list of auto-ungate brands and categories. This resource is useful for understanding which brands and categories are available for auto-ungating.